Erin Ralph

What I Do

Discuss

Determine needs, wants, and must-haves

It all begins with a conversation. I need to understand your target audience and goals before I begin designing. We consider a series of questions (a ‘design brief’) written to elicit your ideas even if they are not fully evident to yourself yet.

Design

Conceptualize our conversation

A Style Tile assembles fonts, colours, and design details to help us visualize without the fuss and extra cost of full mockups. The approved Style Tile combined with a full site map and wireframes outlines how the final site will look on desktop and mobile.

Develop

Bring your dream to life

Once we have an agreed upon design I create the interactive version using HTML, CSS, jQuery, PHP, and any other script or tool we have decided will help. This is done locally on my own machine but I will keep you in the loop with frequent updates.

Launch

Move from development to production

I will upload the site from my local server to the live server we have chosen. After testing for bugs we will reveal your brand new site to the world. Time to pop that champagne!

Maintain

Keep it safe and help it grow

I will provide one hour of training as well as a personalized operation guide if you wish to take on the maintenance of your own site or I can customize a maintenance package to suit your needs.

Optimize

Make sure your site can be found

I will create XML site maps and submit them to the major search engines, as well as set up analytic accounts so you can track how your customers are interacting with your site.